Cybersecurity Aspires to be a Competitive Advantage

Matthew.Rosenquist
9 min readMay 29, 2023

Cybersecurity must justify its growing costs by evolving from a solely protective function to also being a competitive advantage and contributing directly to the core goals of the organization.

The cybersecurity game is changing. No longer is the scope limited to meeting minimum regulatory compliance or providing limited protection from possible cyber-attacks. The risks go up as the threats continually adapt and launch new attacks. Expectations from customers, boards, and senior executives also grow every year. The result is a need for ever-greater spending.

Global spending on cybersecurity products and services will exceed $1.75 trillion USD cumulatively for the five-year period from 2021 to 2025, growing 15 percent year-over-year” per Cybersecurity Ventures.

With the investment rising so quickly, cybersecurity can seem like a black hole of unending costs.

The value proposition is often challenging to prove even in the best of times. But with economic downturns comes cost-cutting and budget cuts. CISOs find themselves under extreme pressure to do more with much less. To survive as an effective contributor, Cybersecurity organizations need to adapt and show clear competitive advantages that contribute to the bottom line of the business to justify the commensurate support and…

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Matthew.Rosenquist

CISO and cybersecurity Strategist specializing in the evolution of threats, opportunities, and risks in pursuit of optimal security